The need for organizations to outshine one another and achieve a competitive edge over their rivals in the industry has spurred them to embrace various strategies to promote their brands.
No doubt, one of these strategies is lead generation through conversions of visitors on their website. However, some organizations are stuck in a rat race and are not getting the desired results from their marketing efforts.
Inbound marketing strategy is the ideal solution for your organization to maximize your online presence with your content marketing plan. It assists you in converting strangers on your website to regular visitors and generates leads from them. An inbound marketing strategy will aid you in building the right connection with your visitors thereby enhancing their relationship with your brand.
It enables you to get the attention of the visitors because they are deriving values from your content which will make them better thereby making you their preference.
Sinnaps, an online project management tool will boost your presence in the digital marketing space, it will aid in driving traffic that can be converted into the right leads that you will enjoy their patronage for a long period of time.
It allows the stakeholders that are responsible for the development, implementation, and management of the inbound marketing strategy of your organization to work collaboratively in their bid to generate the desired leads and conversions from the traffic.
Inbound Marketing Strategy: Why You Need to Embrace It In Your Organization
No doubt, every organization has a content marketing plan that clearly states the roadmap to achieve its marketing objectives. Inbound marketing strategy plays an integral role in the success of your content marketing plan.
It creates the techniques for generating leads from traffic and nurtures them into customers of that organization through content marketing, social media marketing, email marketing, pay-per-click, and search engine optimization.
Inbound marketing offers the opportunity of generating leads by drawing visitors and potential customers rather than advertising your products to them. It enables you to use digital marketing to your advantage by using a combination of marketing channels in a creative manner to attract the attention of the audience.
When you provide your prospects with relevant information that add value and make them better, it will improve the experience of your prospects with your product and it will build trust in them.
With inbound marketing campaign, you will drive quality traffic, increase the reach of your organization and boost your engagement and conversions with different media. It simplifies the process of attracting, converting and delighting your customers with different types of content at different phases of the buying cycle.
It allows you to get the best value from the media that you have in your organization because you have control over them. For example, you are the owner of your website, blog, social media account, and YouTube channel.
The onus is on you to choose what to publish, how to publish it, and when it is published. Also, it allows you to earn value from other traditional media like newspapers and magazines.
The inbound marketing strategy should clearly define the personas of your customers to know who they are and what they are looking for. You should know what compels them to search for information about your industry and strive to identify the keywords they are looking for.
Again, you must set your inbound marketing goals and outline your content strategy to achieve them. It is imperative for you to design a lead nurturing strategy and create a blogging technique for leads conversion.
The following are the benefits you derive from the inbound marketing strategy:
- You are assured of reaching the right people in the right location to generate quality inbound traffic: you can focus on inbound marketing techniques to reach the desired audience in the right location and convert them to customers to achieve your digital marketing goal.
- It improves your ability to earn the trust of the audience: inbound marketing campaign embraces inbound methodology that gives the ideal information that the visitors are looking for in a creative and engaging way. This enables them to derive value and trust your organization and when the need arises for them to make a purchase; they will not hesitate to patronize your brand.
- You are permitted to use different channels thereby protecting you from over-reliance on any of them: inbound marketing plan can be implemented on different channels to generate the desired inbound traffic such as organic search, social media referrals, and referrals from other sites discussing your work. This prevents you from the risks associated with over-reliance on a channel.
The inbound marketing funnel is an important feature of an inbound strategy. It visualizes the journey required by new customers to locate you. It enables you to know that not all the visitors to your site are the same and are not searching for the same information.
The inbound funnel is divided into 3 parts; each fits the journey of the buyers. At the top of the funnel is where 85% of the visitors fall into. It is vital for you to identify what they are looking for. The visitors in this class are seeking for the ideal solution to their problems.
In reality, it is very rare for them to buy but it is important for you to offer relevant information about the problem they want to solve. In the middle of the funnel, the visitors that fall into this category are those that are ready to call to seek more specific information about your product.
This class represents 10% of your website traffic. In essence, they might not yet be ready to patronize your brand but it is imperative for you to provide them with educative and valuable information in their inquiry. Also, try to be in touch with them by providing with more relevant information.
The bottom of the funnel represents 5% of the visitors to your website. They have done the necessary research and they are confident about your product and are willing to purchase it. You are only required to make the process of buying and signing up easy for them.
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Inbound and Outbound Marketing: How to Combine Both Strategies
In Inbound marketing, organizations are required to use the inbound methodology of attracting prospects to your products via the creation of content that is related which inspires them to identify themselves and seek for more information or make a decision to buy a product.
It attracts strangers and turns them into visitors which are in turn converted into leads and later become customers and are delighted to promote your product. On the other hand, outbound marketing requires you to have some knowledge of your target and creates a program to enlighten your prospects about your product.
Outbound marketing is usually done with traditional marketing channels like direct mail and events.
In comparing inbound and outbound marketing, an inbound marketing plan can be used at the initial stage of the long-term marketing campaign for lead generation while outbound marketing is useful for nurturing and educating the prospects to a stage where they can make a buying decision.
Both inbound and outbound marketing can be used together to establish an effective long-term marketing plan to yield a consistent sales stream for your organization. In Sinnaps, you have an instrument that will effectively plan and implement your inbound and outbound marketing strategy to achieve the desired results.
Inbound Marketing Examples: Know How To Get It Done in Your Organization
Content marketing with your blog is a typical inbound marketing example that is very effective for lead generation.
Blogging is effectively used by different firms, you are required to brainstorm and be creative in the content that is shared to the potential customers. In creating your blog content, you are required to write on something that will be helpful to them.
In case, you are into sales of veterinary drugs, you can write on the importance of effective medication routine in poultry management. No doubt, your goal is to sell your veterinary drugs but you are likely to earn the trust of your potential customers because they will know that you have an in-depth knowledge of what you are writing on.
With this, they will find your post engaging and will create more awareness about your brand than any advertising medium and when they need veterinary drugs, they will definitely patronize your product.
Inbound email marketing allows you to leverage email marketing as your inbound strategy. It allows you to send your message through email in an engaging manner to your target audience. Furthermore, it is enhanced with an email marketing calendar to ensure that it is well planned and done at the right time to the right audience.
The role that a content calendar plays in the success of your inbound marketing campaign cannot be overemphasized; it helps in creating a proper structure for the inbound marketing strategy of your organization.
It allows you to get on with your plan perfectly and will assist the stakeholders in maintaining focus on their goals. Inbound marketing automation is useful for carrying out your marketing analytics, social media monitoring, sales lead generation, and sales lead management. It will also track the activities of your inbound digital marketing activities.
Marketing Gantt Chart will provide you with visual assistance to track and manage the activities of your inbound marketing campaign to achieve outstanding results.
Gantt Chart Example